| Caldew.org.uk Business Advertising
Opportunities |
Side
Bar Advertising -2 different sizes of side-bar adverts
on the Home page and elsewhere on the site. See examples on left
side of this page. We ran a trial to assess the effect of introducing
sidebar advertising on the number of webcard views. These
are the results. |
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Line
Listing - this is a bit like the entry in the telephone
directory, except that the entry contains only the business category
and the business name. No link to any sort of webcard will be provided. |
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Standard
Web Card - this is rather like a business card on the
web, with little information other than name, address and contact
details plus a single sentence describing the nature of the business.
Click
here for example of Standard Webcard |
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Enhanced
Web Card - as a Web Card but with a link to your own
website, if you have one, and a Contact Us email facility.
Can be used in association with sidebar advertisments. This type
of web card will allow users of the site to make direct contact
with you and your business. They will be able to send you an email
containing details of their enquiry. Click
here for an example of an Enhanced Webcard
Up-to
5 brand logos or photographs of products you sell or distribute
- include the brand logos for your main products or show
a picture of your business premises. |
A
long description describing the nature of your business. |
Business
News and Event Flashes - now you can advertise
forthcoming events, product news etc. |
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Super
Enhanced Web Card - as an Enhanced Web Card but with
the added opportunity of side bar advertising on the Home and Business
page plus user entered promotion features. These new webcards will
be introduced during August/September 2006. Click
here for an example of a Super Enhanced Webcard. |
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Web
Features
- feature length articles from 300 - 1500 words with unlimited number
of associated photographs. |
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Single
Page Web Site
- a full page of information about your business. The design
and layout of the page can be provided by you, or we can, for a
small fee, design the page to suit your requirements. Again,
like a web card, a link can be provided through to your own site,
if you have one. You can display up-to 3 photographs of your business
or business activities. |
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Enhanced
Web Page
- as single web page but with database links to individual product
details or News or Event flashes. Each product details page can
contain a product photograph, descriptive information about the
product, its price and a request for more details. |
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Multiple
Page Web Site
- as an extension of the single page web site, businesses can have
a fully specified multiple-page site, either within the Dalston
web site, or hosted separately. |
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Business
News and Event Flashes
- any advertiser with an Super Enhanced Web Page can have their
own News or Event flashes which will appear in a new area of the
front page of the website. Users will be able to advertise their
own events or special promotions. |
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Changing
Own Content
- It is possible to provide advertisers with the capability of changing
their own web page content as often as they wish. This will involve
the purchase of a special piece of software for the purpose. |
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| Dalston
Business Advertising Price List |
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| Standard
Webcard |
£25
per annum |
| Enhanced
Webcard |
£50
per annum |
| Super Enhanced
Webcard |
£75
per annum |
| Sidebar
Advert 120 x 60 pixels |
£10
1st month intro price. £30 per month thereafter *
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| Sidebar
Advert 120 x 120 pixels |
£20
1st month intro price. £35 per month thereafter **
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| Full Business
Feature with 120 x 60 pixel sidebar advertisment, including
photographs appropriate to the number of words. |
£150
per annum - 500 words; £200 per annum - 750 words; £250
per annum - > 750 words. |
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| Terms: |
All prices
payable in advance. |
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